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Brenden Schaefer is the Founder and CEO of Bright Foods. The company’s first product line, Bright Bar, is a refrigerated nutrition bar packed with the most nutritious, whole veggies, fruits, nuts and superfoods . The products are available in Whole Foods, Erewhon, Lassen’s, and through www.brightfoods.com.

Prior to founding the company, Brenden spent nine years working for PepsiCo in New York, Hong Kong, Shanghai and Los Angeles. He began his career as a Senior Analyst in CEO Indra Nooyi’s Corporate Strategy group and progressed through a series of brand management roles of increasing responsibility. From 2011-2015, he worked in the company’s Venturing and Emerging Brands group, leading marketing for Naked Juice (the fastest-growing brand in the PEP portfolio), leading the IZZE business during a period of unprecedented growth, and co-leading the O.N.E. Coconut Water brand following acquisition.

Prior to PepsiCo, he worked at L.E.K. Consulting, an international strategy consulting firm that spun out of Bain & Co.