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Ever wondered how to build a brand, a business, or just a better mousetrap? The Art of Manufacturing podcast, hosted by MIT-trained tech entrepreneur Krisztina ‘Z’ Holly, has your answers.

Every Thursday, Z (and a rotating cast of guests) guides listeners on a behind-the-scenes look at how some of the world’s most captivating entrepreneurs are trying to “make it” in their industries. The first season wrapped up to critical acclaim, with listeners tuning in from across the U.S. and from 79 countries.

The season premiere dropped Thursday, March 16. Z sits down with Kellie Johnson, the President of ACE Clearwater Enterprises. Hear how this welder’s granddaughter, though determination and teamwork, overcame intimidation and discrimination to turn ACE Clearwater from a third-generation business into a high-tech aerospace powerhouse, and how she stays at the cutting edge of a rapidly shifting manufacturing landscape.

The latest season of The Art of Manufacturing brings more grit, more insights, more innovation and technology, and more crazy stories from entrepreneurs taking on their next big venture. We’ll hear from founders and thought leaders in aerospace, health & beauty, architecture, and consumer products, to name a few. Episodes will delve into themes like trends in automation, e-commerce, and packaging design; how brands stay relevant in an era of clickbait and everything live; how leaders build creative teams; and what happens when someone tries to mash-up 3-D printing, fashion, and social media influencers. Not to mention the things these entrepreneurs wished they had known before starting their companies.

If you don’t want to miss an episode, sign up now at makeitinla.org/connect and make sure to subscribe on your favorite podcast platform, whether it’s iTunes, iHeart Radio, Stitcher, Google Play Music, or TuneIn. Fans of the podcast can join the conversation on Twitter and Instagram (@wemakeitinla #artofmfg) or the Facebook discussion group at makeitinla.org/community to share ideas, provide feedback, and offer ideas for episodes.

Based in Los Angeles, The Art of Manufacturing is a weekly podcast that serves listeners across the globe interested in business, entrepreneurship and product design. Hosted by engineer and entrepreneur Krisztina ‘Z’ Holly, it is produced in collaboration with MAKE IT IN LA, Mayor Eric Garcetti’s initiative to support and inspire entrepreneurs to launch and build their products in the region. On the podcast, Z uses her extensive experience in startups and innovation, plus the knowledge she built as the mayor’s first Entrepreneur-in-Residence, to delve into the world of entrepreneurs trying to “make it” with their next big idea. The podcast is recorded at Maker City LA and released every Thursday and available for subscription on iTunes and your other favorite podcast platforms.

Tune in every Thursday starting March 16 to get an exclusive sneak peek inside these innovators’ factories and studios–and most of all, their minds.