August 11, 2016
French fries don’t count as vegetables, but try explaining that to a screaming toddler. Catherine McCord, celebrity chef and entrepreneur, knows the struggle all too well. That’s why she founded One Potato, a service that delivers fully-prepped meal kits of fresh, organic food right to the front doors of busy families. We learn what it was like to raise millions when she hadn’t even heard the term “VC” before. We get her tips on her favorite social media channels and stories about how her expertise has translated to founding a manufacturing company. She and her team deal with manufacturing challenges, like packaging, supply chain, and scaling. Her beginner’s mind has served her well as they teach a whole new generation of families to cook and eat together for the first time. Parents love it, kids love it… everyone’s happy but the pizza guy.
About Catherine McCord
Catherine, mom to Kenya, Chloe and Gemma, launched Weelicious.com in 2007 as a platform to show parents around the world how easy and beneficial it is to expose children to wholesome, delicious homemade food. After personally struggling with how to feed Kenya, Catherine recognized a need for realistic and nutritious recipes for parents using minimal ingredients that are fully loaded with flavor; Weelicious now houses 1,400+ original recipes and more than 350 videos. Catherine inspires her community with ingredients that are readily available and recipes that are fast and easy. Debuting a new recipe or tip daily and a how-to cooking video posted each week, Weelicious is a wealth of information for families.
In 2012, Catherine published her first book, Weelicious: One Family. One Meal. Starting out as an inspirational feeding guide, Catherine cleverly weaves together first-hand experiences with factual evidence, and then naturally progresses into 140 of her own can-do “easy, fresh, and fun” recipes. Her second book, Weelicious Lunches: Think Outside the Lunchbox published September 2013. With more than 160 recipes for extraordinary meals, Catherine acknowledges the redundant nature of creating lunches for children and she provides a variety of realistic solutions to help think outside the box, and beyond the standard PB&J.
Catherine is a has a monthly “Snack Mom” column in Parenting Magazine, has appeared in People, Self and Real Simple Magazine, on the Today Show, Access Hollywood Live and GMA as well as appearing regularly on the Food Network’s Guy’s Grocery Games and Duff Till Damn.