Karl Kani: Godfather of Urban Streetwear
At age 16, he made himself his first suit. At 21, he headed to L.A. to launch a career. 27 years later, Karl Kani is still a legend for his pioneering urban streetwear brand. But after an ill-fated partnership almost lost him the rights to his own name, he’s back to work, rebuilding his $100M hip-hop fashion empire one bold step at a time. We hear stories of grit and creativity, learn from his business mistakes, and find out what it takes to build an enduring brand.
About Karl Kani: Mission Statement
Karl Kani was founded in 1989 with a rebellious spirit to break the rules of fashion trends and design based on the voice of international modern day pop culture. It is the Mission of Karl Kani that when you wear one of his garments, you feel the inspiration of self-expression through the collection’s revolutionary designs and that you also see the details of hard work in the trim and hand-made fabrics. These elements will give you the taste of luxury in a casual look that gives you the confidence to say… YES, I Kan!
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Regional Advantage study by Annalee Saxenian