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Tracy was the CEO and co-Founder of, a B2B2C e-commerce business founded in 1998 with Idealab. Target acquired in 2013.

Prior to, Tracy worked at Disney, where she led the Business Development and Operational efforts in bringing Disney’s retail presence online. Prior to The Disney Store Online, Tracy led the Technology and Business Operations efforts for The Disney Store’s retail expansion into Australia and Singapore. Tracy began her career in management consulting at Accenture (formerly Anderson Consulting) and is an Engineering graduate from the University of Illinois.

Tracy serves as the Treasurer of the Board of Directors for MAKE IT IN LA.